Our Mission
Why we exist
We’re an industrial software company created to solve problems we know all too well. Inefficient, unfriendly systems hold teams back, which is why we're determined to help other businesses work smarter and better.
What we do
We know that AI can transform manufacturing and engineering, when applied with care. So, we’re developing intelligent, automated tools to boost decision-making, efficiency, knowledge retention and performance.
How we're different
With deep experience across industrial sectors, we know what works on the factory floor. Our expertise lets us design AI that solves real problems in ways engineering teams can actually use.Meet the team
Our founders come from industrial production, process, technology and engineering best practice, and have built successful businesses across multiple sectors along the way.
Piers Lamb
CEO & Founder
Piers brings a passion for making new technology practical, impactful and accessible. With a background in high-growth industrial businesses, he has always been a problem-solver and innovator. At Pelle Tech he’s leading the creation of tools that make a real difference for users.
Simon Clark
Commercial & Supply Chain Lead
Simon is a mechanical engineer with a master’s degree in supply chain and operations of the future from Cambridge, where he now also lectures part-time. He brings 20+ years of experience helping global organisations deliver clear performance gains.
Vinny Hayes
Technical Lead
Vinny is the founder of Maverick Partners, Pelle Tech’s technology partner. He specialises in delivering innovative solutions to complex business challenges across sectors including manufacturing, automotive, finance, travel and media.
David Rivers
Operations Director & Founder
David is an experienced business leader, coach and investor with a passion for building scalable and sustainable companies. He helps organisations grow through smart systems, strong teams and long-term strategy, bringing both experience and a hands-on approach.
Tim Johnson
Product Director
Tim is a senior product leader with a track record of launching groundbreaking digital products, driving transformation and growth in established businesses, and inspiring high-performing product teams. His sector expertise spans logistics, energy, transport and financial services.
Peter Michelsen
Technical Architect
Peter is a technical leader with 20+ years’ experience. He has built deep software engineering expertise by leading startups and major international development projects for the likes of Nissan, HSBC and Santander.
‘I founded this company because I know the challenges growing businesses face and I’m determined to help them cut through the hype around AI and put it to good use.’